A New Look for Pioneer Camps and Circle Square Ranches!
We are so thrilled to be hearing stories from all nine of our camps about God’s incredible work this summer! We’ve welcomed record numbers of campers, all of whom have taken steps in their journey of faith—whether meeting Jesus for the first time or growing in relationship with him. We are so proud of our staff and volunteers who generously gave their time and energy to model the character of Christ to every camper in their care.
As we prepare for next summer, we are giving our camps a fresh, more user-friendly website, a new logo and an updated name.
Beginning today, our camp names start with our InterVarsity name. This is important because it will help campers and their families more easily find our high school, college and university student groups, which also start with the InterVarsity name. Our logos are designed to help people understand three things: that we all belong to one ministry family (InterVarsity); the kind of ministry and the location of that ministry.
We are also changing the location name for three of our camps to better reflect the landscape where they are situated (previously, they were connected to cities or towns, now they are tied to nature):
• Circle Square Ranch Arden is now InterVarsity Circle Square Ranch Big Clear Lake
• Circle Square Ranch Austin is now InterVarsity Circle Square Ranch Spruce Woods
• Circle Square Ranch Brantford is now InterVarsity Circle Square Ranch Grand River
Each year, more than 20,000 children and youth grow in friendship, leadership and faith with InterVarsity either at one of our nine camps or with one of our 65 campus groups. We believe these new names and logos will help young people find their way into our ministry more easily.
Take a look around your camp’s website and let us know what you think! You can find them here.
6 comments on “A New Look for Pioneer Camps and Circle Square Ranches!”
I really question if you reviewed these changes with key stakeholders? Frankly I find the changes unnecessary and rebranding is risky business. These camp names form a connection with campers, families and donors, and to change the names with no client consultation is short-sighted and disrespectful to the history of these places. I can’t express the depth of my disappointment with IVCF and also know that in practice my camp will never be called what you arbitrarily named it. Badly done IV, it’s getting hard to defend these national decisions that are calling an organization I’ve always supported into disrepute.
Thanks for taking the time to express your thoughts on our changes. We’ve been working on unifying and strengthening the connection between all our ministries for more than five years now and we have consulted and talked with many key stakeholders through the process. We know that changes like this will disappoint some people but we believe it’s important to name our ministries in ways that make what we do clear to people who don’t know us as well as those who do. Historically, going back to the beginnings of InterVarsity (nearly 90 years ago) our camp and campus ministries were intricately linked and allowed us to walk alongside young people from childhood into young adulthood. Over the years we believe we lost some capacity to do that as our ministries have been named in more individual ways.
Just wondering if intervarsity was aware that in renaming Pioneer Pacific Camp to Intervarcity Pioneer Camp Pacific they have also renamed the well-used acronym PPC to PCP (or IVPCP), also known as angeldust, a dessociative streetdrug.
Thanks for taking the time to write to us. We are actually hoping that, more and more, people will not use the acronyms of our names but refer to the camp as Pioneer Camp in the short form. We hope that as we do that we’ll reach people who don’t know what we do or what we are about. We do know that it’s hard to change the way people are used to referring to places they know and care about so we don’t expect the change to come swiftly. But we’re hopeful it will happen over time. We really do want more people to know what we do, both at camp and on campus all across Canada and making our names clearer is one way of doing that.
I loved this post! I read your blog when I got time after school
and your always coming out with some great stuff.
I shared this in my facebook and my followers love
it! keep up the good work. 🙂
Thanks so much for stopping by and taking the time to read our posts. Peace and grace to you each day.
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